If you are interested in improving the visibility of your business on the Internet, schedule a consultation with Brian Pasch, founder of the PCG Digital Marketing.

By increasing your Internet visibility you can increase sales, customer leads and build your brand awareness. The PCG Digital Marketing is flexible in how we work with your business.

We can train your staff – If you want your staff to take on some of the Internet marketing tasks in your organization, let us train them on the latest techniques and trends in the marketplace.

We can share marketing tasks – We can create a proposal that includes staff training for some tasks while our staff handles the marketing strategies that business owners do not want to handle internally.

We can be your outsourced marketing partner- For some companies, they have decided that Internet marketing is not their strength so they outsource the processes to the PCG Digital Marketing.

In any case, our services are billed by the hour and there are no long term contracts to sign. Our work and accomplishments keep our clients engaged and not a paper contract. Learn how our affordable Internet marketing strategies can change the makeup of your business.

732-450-8200

Internet Reputation Management

Business owners are coming to understand the power of the consumer as social networking and blogging have given their customers a strong platform to express their opinions.

Some of the negative criticism is true and there should be a forum for that expression.

However, there are cases when competitors, convicted felons and angry people take to the blogs and write harmful half-truths to impact the livelihood of others.

Starting an IRM Program

If a business does not have an Internet Reputation Management (IRM) system in place, negative consumer reviews can seriously damage their business prospects.

The key is to have a system in place to educate your satisfied customers and show them how to post their positive experiences on the Internet.

Most every business will have a few customers that had a “less than an optimal” experience. OK, let’s say a bad experience. The key is balance. Business owners can not be asleep at the wheel and ignore the need to post positive testimonials of their consumers.

Business owners should expect a few negative reviews so with that possibility they need to ensure that positive posts exists on the Internet. To achieve 100% positive reviews is not realistic since competitors will always ask their friends to throw some short, anonymous cheap shots your way.

Automotive Advertising Network

A new automotive advertising network was recently launched by industry veterans Brian Pasch, Sean Wolfington and David Boice. The Automotive Advertising Network (AAN) provides member dealers with greater visibility for the cars that they sell.

Members receive unlimited leads for a small monthly fee and includes additional benefits that include car inventory advertising on Facebook, blogs and press release publishing. For additional information visit: www.automotiveadvertisingnetwork.com.

PCG Pit Stop Conferences Announced

High quality digital marketing workshops and strategies to improve dealership operations are coming to cities across the US and Canada. PCG is responding to the dynamic changes in the automotive industry with regional training events for car dealers. The Internet is constantly changing and offering progressive dealers new opportunities to market their goods and services.

Dealers – Please Answer These Questions:

• Are you leveraging the new communication channels provided by social media?
• Do you have an integrated digital marketing strategy for your dealership?
• Is your website conversion rate increasing each month?
• Could you be handling your calls and Internet leads better?
• Would you like a 2-4% average increase in closing ratios to to phone and Internet leads?
• Is your Fixed Operations Budget using SEM, SEO, and Social Media?
• Are you looking for advice on how to structure your entire advertising budget?
• Are you ready to implement free advertising strategies to increase website traffic?

Get The Strategies You Need To Succeed

Register to attend the next PCG Pit Stop^® that is conveniently located in a city that you can easily travel to and enjoy the workshop experience offered by PCG Education. Dealers need more than just their 20 Group Meetings and annual conferences to stay connected with the latest changes in our industry. Google has been making significant changes to Internet marketing every few months so don’t get left behind.

Here are the upcoming dates & locations:

• June 11th and 12th Chicago, IL
• July 9th and 10th Austin, TX
• July 16th and 17th Los Angeles, CA
• August 13th and 14th St. Louis, MO
• September 10th and 11th Toronto
• September 17th and 18th Vancouver

The PCG Pit Stop^® educational trainings start at 3:00 pm on a Saturday afternoon and ends at 6:00 pm on the following Sunday afternoon. Saturday dinner and Sunday lunch are included in your registration.

Powerful Workshops For Your Team

The workshops will be open to any dealership employee and we have recommendations especially for Dealer Principals/GM, General Sales Managers/ISM, and Fixed Operations Managers. These three groups of dealership employees will each have targeted workshops to improve their success. Workshops include:

• Improving Your Customer Communication Channels: Phone Calls & Email
• Sales People – 10 Steps to Selling More by Social Networking
• Fixed Operations Marketing with SEO, SEM, and Social Media
• Reputation Management Process & Platforms
• Dominate Local Search Using Video SEO Strategies
• Effective Content Writing To Increase Sales and Fixed Ops Revenue
• Effective Digital Marketing Strategies To Implement Now
• Google Places Optimization & Advertising Using Google Boost
• Dealer Websites & Mobile Marketing Opportunities
• Reviewing Your CRM & Internet Lead Management Processes
• Google Adwords Strategies for Sales and Fixed Ops
• Dealer Chat Solutions – Establishing The Real ROI of Online Chat
• Are You Vulnerable? Dealer Compliance Updates

Compact Schedule Reduces Time Out of Dealership

If you are flying into the host city, plan to arrive by Noon so you have ample time to travel to the hotel and register. Attendees living locally should arrive by 3:00 pm on Saturday afternoon. You can book your return flight on Sunday evening after the final reception so you can be back at work on Monday morning.